Marigold Bakes is a cupcake company based out of New York, USA which specializes in Indian-flavored cupcakes. Marigold Bakes approached Ideasaur to create their brand identity, such that it has a hint of Indian-ness,but at the same time does not look traditional and overly decorative. The company portrays Marigold Bakes as a young, modern and fun brand. Ideasaur created a brand identity for Marigold bakes which has a hint of Indian-ness in terms of the design. The funky colours bring out the youthfulness and fun factor. The typeface is modern, yet has an Indian look.