A UK-based entrepreneur who owns an IT solutions company was in a fix as he had created an app and was in the process of creating more in the near future. The concern was that he wasn’t sure as to how to brand his company and the app. He approached Ideasaur and we recommended a complete branding strategy to him.
We adopted the portmanteau method to finalize the name for the company. The multiple words and phones we used were based on the personality and features of the company as described by the entrepreneur.
Once the name of the company was finalized, we made a distinctive logo and a unique tagline for the same. We also conceptualized the entire design parameters and prepared the brand guidelines for Code Tiger. An exceptional stationery design as well as a PowerPoint template was also created as part of the branding strategy.